Green Globe International, Inc. has just announced an agreement with Green Hotel Certification for Use of the Green Globe Brand in the Certification of Hotels and Resorts ….
We think that’s a good news, a nice move towards a more global, consistent approach to eco-tourism …
below is their press release
more info on www.greenglobeint.com
Joint efforts will focus on properties in the Americas, the Caribbean and Europe
MURRIETA, CA–(MARKET WIRE)–Nov. 10, 2008–Green Globe International, Inc. (OTC BB: GGLB), the worldwide owner of the Green Globe brand, the premier international green brand for travel and tourism, today announced an initial agreement to utilize Green Globe standards in a co-branding relationship with Green Hotel Certification, which is owned by Green Certifications, Inc.
Under terms of the agreement, Green Certifications, Inc., which has developed benchmarking and certification systems for use in identifying compliance with green, sustainability standards, and Green Globe International, whose Green Globe brand is used in benchmarking and certification applications worldwide, will work together to co-brand and sell the dual certification to tourism properties, including hotels and resort destinations.
Green Globe International will license Green Certifications to utilize its brand and logo mark in conjunction with Green Hotel Certification of tourism properties as sustainable businesses. The initial markets for the co-branding effort have been identified as North, Central and South America, the Caribbean, and Europe.
In exchange for the use of the Green Globe brand, Green Certifications will pay a licensing fee to Green Globe International for use of the brand equal to a percentage of gross revenues received by Green Certifications from its clients.
The initial agreement between the parties is expected to develop into a binding definitive agreement.
“This co-branding alliance with Green Certifications is exactly the type of licensing arrangement that Green Globe International will pursue with qualified partners in the sustainability sector,” stated Steven R. Peacock, CEO and managing director of Green Globe International.
“Green Hotel Certification is an extremely well-respected benchmarking and certification program that meets the very stringent Green Globe standards, and the quality of this program allows Green Globe International to enter into this co-branding relationship. Green Hotel Certification also has the sales force that will allow the Green Globe brand to grow at a much faster rate, and we look forward to additional Green Globe customers in the Americas, the Caribbean and Europe.
“As brand owner, Green Globe International will continue to seek joint ventures with partners in the sustainability industry who operate successful businesses that would further benefit from the prestige and global recognition of Green Globe. We expect that once the definitive agreement with Green Certifications is consummated, the revenue stream to Green Globe International from this relationship will begin almost immediately,” Mr. Peacock added.
“Green Hotel Certification has found the perfect partner to expand further in the Americas including the Caribbean as well as Europe. Only one certification or re-certification process is required for hotels and resorts to reach both, Green Globe as well as Green Hotel Certification, awards. This partnership makes sense and provides advantages for all parties involved,” commented Guido Bauer, President of Green Certifications, Inc.
Green Globe’s standards for sustainable tourism practice are currently used across 48 countries by both tourism businesses and communities.
The Green Globe brand and program, which traces its roots back to the United Nations Rio de Janeiro Earth Summit in 1992, where 182 Heads of State endorsed the Agenda 21 principles of Sustainable Development, has primarily been used in the travel and tourism industry but is now being expanded to include a growing number of environmentally responsible businesses in a variety of market sectors. The Green Globe brand is an ideal symbol for the world’s increasing awareness of environmental responsibility and response to global climate change.