Dear readers, eco-travel fans,
That’s an interesting move. We have always commented in this globe about too many labels that were often misleading so we are happy to see the two major player get together. it is certainly not a good news for Pricing of Certification (as in any monolopoly market) but that’s great for lisibility and consistency.
I also personally think it will help building on the eco-travel concept and encouraging hotels to go greener.
Green Globe International, Inc. Announces Agreement with Sustainable Travel International for Licensing and Co-Branding Relationship for Sustainability and Carbon Neutrality Products
Issued Monday, November 24, 9:02 am ET
Agreement includes eco-tourism certification, carbon offset, carbon footprint, and renewable energy services
MURRIETA, CA–(MARKET WIRE)–Nov. 24, 2008–Green Globe International, Inc. (OTC BB: GGLB), the worldwide owner of the Green Globe brand, the premier international green brand for travel and tourism, today announced an agreement with Sustainable Travel International (STI), under which Green Globe International and STI will partner to deliver co-branded products and services to the global travel and tourism industry.
Green Globe International offers comprehensive sustainability and carbon neutrality programs under its internationally recognized Green Globe brand, including Benchmarking and Certification, consulting, communications, and carbon neutrality programs. Under the license agreement with Sustainable Travel International, Green Globe International will license certain STI properties for use as part of Green Globe programs. STI will be paid licensing fees from revenues generated by the use of its properties and services in Green Globe programs. STI may also partner with Green Globe International to license the Green Globe brand for its program participants.
Included in the products expected to be delivered as a result of the agreement is a Green Globe branded carbon offset tool for travelers.
“Sustainable Travel International is an extremely well-respected organization in the field of sustainable tourism development, and we are pleased to add them as another strategic partner to assist in our efforts to bring new Green Globe branded products to the global travel and tourism industry,” stated Steven R. Peacock, CEO and managing director of Green Globe International. “STI has developed cutting-edge sustainability and carbon neutrality products and services, and we look forward to working with STI to deliver their products as part of the Green Globe program.”
“This relationship will afford us the opportunity to expand our reach and grow revenues by including a new set of products in the Green Globe catalogue,” Mr. Peacock added.
Sustainable Travel International, a global leader in sustainable tourism development, is the developer and owner of the intellectual property rights for a variety of market-tested sustainable tourism development services including Sustainable Tourism Eco-certification Program™ (“STEP”), a voluntary, third party certification initiative, Green.travel, an on-line responsible travel portal, Traveler’s Giving Back™, a philanthropic initiative, and TravelGreen, a voluntary carbon offset initiative.
The 501(c)(3) non-profit organization’s mission is to promote sustainable development and responsible travel by providing programs that enable consumers, businesses and travel-related organizations to contribute to the environmental, socio-cultural and economic values of the places they visit, and the planet at large. For more information on STI, please visit www.sustainabletravelinternational.org.
Brian Mullis, President of Sustainable Travel International, commented, “We are extremely pleased be working with Green Globe and taking a more collaborative approach to global sustainable tourism development. This arrangement combines Sustainable Travel International programmatic strengths with Green Globe’s broad reach within the travel and tourism industry, particularly at a destination level, a combination that has all potential for success