Tuesday, August 5, 2008

Some thoughts about eco-tourism and profitability...


The other day, I was in Bangkok, Thailand talking to a hotel owner. He is holding a weekly green committee in his team, to review the green practices of the hotel - hopefully to drive towards things that are more responsible and sustainable ...

And why are doing this ? I asked openly ... Because my customers ask for it , he replied ... Quoting mainly B2B customers such as BMW or Unilever who do have to get some kind of guarantees from their travel suppliers in terms of their commitment to the environement ...


Interesting, no?


I do believe firmy that, contrary to what some people still believe, being a greener, more responsible tourism operator can increase revenues, but also business efficiency, cut energy costs, increase customer and staff satisfaction ...


Another reason to take good, positive, eco and responsible measures when looking at tourism ...

And as a customer - do not hesitate - ask for more responsible, eco-tourism !

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